Temperamento

Jaktappen - New iOS app for Appanero

2011-12-20T22:15:00.001+01:00

If you like to hunt small little furry things and have an iPhone I think this app is for you. And I think you have to live in Sweden, at least this version is in swedish. So all you high tech loving swedish hunters out there, buy this. I designed it. It's good. It's beautiful. And (wouldn't you know it) it's also very useful!.

Check it out.

iPhone App for Fjällräven

2011-11-11T21:52:00.001+01:00

UI Design á la Fjällräven

Finally I say. Finally. After being delayed I don't know how many times by Fjällräven themselves (don't ask me why I will not tell you), the official Fjällräven iPhone app is out. It's basically exactly the same app as the one I did for Naturkompaniet but with a different costume. And you know what? It's free. Hooooray. The extra cool thing about this app is that it's going to be released in several other countries compared to the Sweden exclusive Naturkompaniet App.

Damn it where did I put my car? Oh look there it is.

Motion news graphics reel 2011

2011-11-05T14:05:00.003+01:00

From time to time I do freelance work for Sveriges Television (SVT). Great place, great people. It's really cool to work with news graphics, you really feel that the work you do matters. Often you only have a couple of hours to do the graphics, animation and rendering so you have to be smart about the decisions, specially take it easy with a lot of filters in After Effects that can take forever to render. I always try to do most of the styling in Photoshop in matters of looks, that helps a lot.

Grading for Allt för Sverige

2011-11-02T13:41:00.002+01:00

I did all of the grading and color correction for the first episode of SVT's Allt för Sverige.Watch it here if you fancy.

Grading for 4 Stjärnors Middag, Kanal 5

2011-09-27T14:46:00.000+02:00

I have been given the great opportunity to work with a TV show called "4 Stjärnors Middag" for Kanal 5. I do all of the grading and mastering of the show. It's pretty hectic, four 23 minute programs per week maybe doesn't sound much but in the world of online grading it's a lot. It means going thru a lot of footage, fixing the levels, colors and putting on the finishing touches.

The show is about four swedish celebrities (new ones every week) coming together and trying to impress each other with cooking the most delicious meal they can think of. They have a professional chef that helps them but really it's not about fine food it's more of a conversation show.

From a graders perspective it's pretty challenging with a lot of different indoor scenes with pretty bad lightning and mixed lightning. And then there is the fact that you have to finish four episodes per week so there is little time to do fine detailed work. You have to find a middle way between what you want to do and what you really can do.

Another very challenging issue is that because of a tight schedule I have to do all of the grading and mastering within Avid Media Composer. So it was just a matter of learning it the hard way, I did a couple of great tutorials but really the only way to learn is to dive in with a good sense of bravery and just do it. It also helps if you are surrounded by very professional Avid users that can help you with all of those strange things that Avid does so different from say Final Cut Pro.

Here's some screens from one of the episodes:

Coloring and title design for Thelma/Louise

2011-09-22T13:55:00.001+02:00

I spend a couple of months between the fall and winter of 2010 @ Thelma/Louise doing things like graphical packages for TV, coloring and motion design. One of the projects was a movie for Borås Komun done to promote the city. The project was finished recently over a year later, they wanted to put in some additional summer footage. I used Apple Color for the coloring and After Effects for the very simple titles. Funny thing was that from the beginning of the project they were looking for a more cutting edge style so my first attempts were very different from what you see here. I will later on occasion publish these tests so you can compare.

New logotype for Appanero

2011-09-08T21:47:00.001+02:00

My redesign

Appanero is an app making company based in Uppsala, Sweden. They are the ones responsible for Naturkompaniets Friluftsapp wich I did all of the graphics and art direction for.

They asked me to redesign their website and logotype. Below here you can see the old version of the logo:

Old version of logotype

Here's my new version in some variations. I wanted to highlight the word App and the easiest way was just to use two different colors.

Variations of the same theme

And as more and more these days, a version of the logo with a bit more finish to it in the rendering:

Enhanced version with light effects and texture

Newsgraphics for SVT - Hooligans!

2011-09-05T13:51:00.000+02:00

Sayonara. I'm going to start posting some of the screens and animations that I do for SVTs news shows, Aktuellt and Rapport. These graphics were for a news story about the increasing problem with hooliganism within elite swedish soccer. I like to work with rusty colors, it's one of my favorite color palettes and it goes well with news graphics. All images are courtesy of SVT.

iPad Magazine production

2011-08-11T21:26:00.001+02:00

The moment I realized how incredibly cool magazines can be on the iPad I said to myself: I have to learn how to do that. Everything I have ever learned has always been out of a pure drive of curiosity and the possibility to make something great. First I had to get an iPad of course. Done that now. Felt good.

My background in editorial design and all my experience with motion and animation makes a pretty explosive combo for digital publishing I think.

The tools are out there, you only need Indesign CS4 or CS5 and a plugin, I'm using Mag+ from Bonnier (giant swedish publishing house). It's free all the way up until you decide to publish and send it up to the App Store. Really smart move from Bonnier I salute them.

So right now I'm learning the tool, experimenting and dreaming of publishing a hybrid between music, animation and great design. Just need to get the money for it.

Here just a couple of very fast first screen shots from a test I did today.

Super fun jobs

2011-07-22T15:44:00.002+02:00

It's 25 degrees Celsius outside so why do I sit here in front of my computer? I'm deeply disturbed that's why. No that's not the case. I'm just happy to be living in the first world and being able to connect my iPhone to my Macbook and write just these words exactly here.

From time to time, when I get desperate enough (life as a freelancer is not easy my friend) I go out on the big interweb and search for more stable jobs. I thought maybe it would be interesting to have them all in one post just for fun. Or just good old self promotion babble.

1. Super fun job as iPhone and iPad childrens app graphical ninja.

I got so excited about this job that I even did a little self promoting video. Sadly I didn't get the job. Little did I know at the time, that I no more than a year later, would be making me own childrens games for the iPad. Lesson learned: One gets what One wants. Just Focus. Yes.

2. Super fun job as UI designer at RIM Sweden.

Also a very very interesting job, working at RIM Sweden dreaming up new crazy app designs for Blackberry smart phones and tablets. Actually, I got an job offer but we couldn't agree upon the terms, first and foremost the job was in another city far from my son and wife. Not happening.

3. Digital designer at Fantasy Interactive
I really didn't have the time to do a proper work sample, I was in the middle of both the Naturkompaniet app and the production of the latest Biolamina movie. I thought what the heck I'll see what I can put together in just a couple of hours. Didn't work out with the job but I'm really happy with the color and theme not bad for a couple of hours work.

I hope you did enjoy this little round up. Now, I really need a haircut badly, so long amigos.

Naturkompaniets Friluftsliv app finally out!

2011-07-14T15:46:00.002+02:00

Finally it's out and it seems to be quite popular, nr 1 in the Swedish app store under the category Navigation. Sweet. It's my first attempt at app design and the first time I really done proper GUI design. It was a lot of fun and also difficult but very rewarding to see that folks enjoy it.
Download it here!

App design for Fjällräven and Naturkompaniet

2011-06-29T14:16:00.000+02:00

I'm very excited about this, we are finally reaching the point of releasing apps for both Fjällräven and Naturkompaniet, a project I have been working on since beginning of May. Who are we? Appanero are responisble for building the apps and Temperamento for all of the UI and design elements.

I think both apps have good potential of being quite popular, they have stuffed together some really nifty tools for outdoor trekking and adventure.

Stay tuned for more!

Research in Motion App Concept

2011-06-13T13:03:00.001+02:00

This was a concept that I did for a job interview not so long ago. The assignment was to create and design a new concept for a music app for the new Blackberry tablet, the Playbook. They were really happy with the end result.

@ SVT Nyhetsgrafiken

2011-06-11T07:56:00.001+02:00

Greetings summertime! I have the fine luck to be part of the team behind the news graphics over @ swedens biggest TV channel, the great SVT, working with Rapport and Aktuellt. I'm there as an substitute over the summer and then some odd days here and there. Suits me perfect actually.

It's very different from what I'm normally used to, the tempo is very high and you have (if your'e lucky) three hours to make and render the news graphics for that day. You really have to stick to the first best idea that strikes you, there is no time to do tests, sketches, moodboards etc. Those kinds of things have no place @ a news service. Really excited to be there.

I'm going to edit a news graphics reel when I have collected enough of the good stuff. Now go and watch the news!

Apptastic Fantastic

2011-05-03T20:56:00.000+02:00

I'm happy to announce that I am now in the app making business. I was going thru a minor crisis here recently, due to overconfident and other factors. Anyhow, there I was, no work and a lot of stress and it forced me to start thinking in new ways, how to survive and how to make new business. I said to myself: I can make apps! Or at least the graphical side of it. Yes!

So I found this list of companys making apps here in Sweden. The thing I did was compose a straight forward email saying stuff like "I'm a experienced art director, animator etc etc and now I'm looking for more freelance work etc etc"…

I have only reached the letter M in the list but already I have started working on apps with two different companies and two more are on the way. I'm really happy! And it shows that you really can do anything you set your mind to in life.

So this summer look out for some awesome looking apps coming your way!

Evolution of a logotype aka the great grey hair making machine

2011-03-16T20:53:00.005+01:00

I recently finished doing the graphical package for the TV-show "Huset fullt av hundar" for Thelma/Louise. I actually didn't do the last version of the logo, the one with the nice 3D rendering effect. I thought maybe it would be interesting to show the evolution of a logotype from drafts to finish, from joy to frustration, from happiness to grey hairs and back to happiness. A sort of happiness. Or is it just conformity? We will never know.

The TV-show is called "Huset fullt av hundar" and it's about familys getting their first dog. I think. Nothing was filmed when I started the project. You just have to have very big imagination. I invent TV-shows in my head all the time.

They asked me to do two, three different versions, they all had to have some kind of Disney thing going on. Feel happy and stuff like that. Ok.

Logotype 1 version 1

Logotype 2 version 1

Logotype 3 version 1

This was the first load of logos that I showed in house to Thelma. After some feedback I went back and continued working with a few details. They seemed to like Logotype 3 the most not at all my favorite one at that time and moment in space. I did a new version of Logotype 1 (the one I liked the most):

Logotype 1 version 2

I also did a completely new one (the one below), don't ask me why I really don't know. I think I was inspired. Silly me. They wanted more Disney I think.

Logotype 4 version 1

Logotype 3 version 2 aka Super Disney Madness

They liked Logotype 3 version 2 but they didn't like the top were it said "Huset fullt av", something about it being to hard to read on very small TV screens. I thought to myself doesn't everybody have 52 inch Plasma Screens nowadays?

Logotype 3 version 3 aka The Multi Colore Sessions

Final vector version of the logotype before 3Dfication

Finally after I think almost 2 months of work and a couple of more grey hairs I did the last vector version that was then sent thru a 3D program to add that very nice glossy look aka the Cars Logo look that they really really wanted.

Final extra glossy version of the logo going 3dfication on your ass! Nice work guys!

So what did I learn from the process? That penguins are cool, dogs are smelly and it is good not to take one self to damn serious all the time. Saves a lot of grey hairs I'm telling you.

Watch the very nice intro sequence made by the good folks over @ Thelma/Louise.

Airing on SVT Play.

A new look for Temperamento.net

2011-03-05T22:49:00.001+01:00

So I got tired of the old one (big surprise) and felt it was time to update everything a bit. I wanted it to feel more like something I myself would like to visit, more of a blog theme with big and beautiful type in it. I'm really a big Rapidweaver fan, in my eyes it's the best WYSIWYG website creating tool out there, it's just amazingly easy to create beautiful and yet advanced websites with it. I fell for Elixir Graphics gorgeous Write theme, it has just the right mixture of elements that I enjoy in a theme. All and all i'm very happy with the new design, it's big and bold!

Check it out!

Inception Goooogle

2011-02-17T07:42:00.001+01:00

Here's two thoughts for you this morning:

1. Inception Google. You can search within a search within a search. Google. Gooogle. Goooogle. I don't even want to know what lays within Gooooogle. My god 4 levels down.

2. Facebook AI. We are busy people. We don't have the time to update all our social networks (FB, LinkedIn, Twitter). Build an AI that knows you and randomly writes stuff that only you would write. And then sends pictures of you taken from face recognition surveillance cameras all around the city tracking every step you take. Joy.

Posted using BlogPress for iPhone

Finally I got my sh™t together…

2011-02-03T20:42:00.001+01:00

Yes, after a long time in the oven (far to long if you ask me) I finally took the time to finalize my 2010 showreel. Like a half year to late but ok who's counting anyway? It's like the best of the best of my freelancing during 1 year, I like to keep them short and intense so it runs just over 1 minute.
Includes work for Thelma/Louise, EA, DICE, Filmtecknarna, House of Radon, Biolamina, Ericsson, Filmic Art, DCAP WON and others.

This is what happens on boring days…

2010-11-27T10:20:00.000+01:00

I was fooling around with Trapcode Horizon on a boring work day and suddenly this happened. I guess it was there all the time lurking, waiting…

She really couldn't stand it anymore… (animated tribute to Jan Stenmark) from Juan Fernando Maguid on Vimeo.

Instead of a boring letter

2010-11-22T20:47:00.000+01:00

I put together this little presentation about myself instead of writing a boring letter recently when I applied for a job. It sounded really fun, the work was to design childrens applications and games for the iPad and iPhone, something I have been wanting to do for some time now. And no, I didn't get the job but hey you can't win them all. Jessss.

What I Like (animated presentation) from Juan Fernando Maguid on Vimeo.

Shelltrrr - New track (and it's so goooood)

2010-11-06T08:25:00.000+01:00

Yes, I really think this is one of the best tracks I've produced in a very long time. It's a comeback to more deeper feelings and ambients. The inspiration for this track comes from the spaces and forms that surrounds us and how they affect us on a very profound level. I have always been a great fan of the Future Sound of London and Autechre and their thematic take on musical landscapes.

Shelltrrr Theme (finale) by Djablo

Dam-Funk remix/mashup from Djablo

2010-10-24T19:28:00.002+02:00

From time to time I really need to make music. It's just a fact and a very deep need that I have. Just as important to me as drinking coffee every single day. I'm a project orientated kind of guy, so sometime ago I invented this thing that I call DJBL/RMX/BLG. In other words, a remix blog.

I take some tracks from one artist ore several ones, I cut little parts out and then I make a new track. I really don't know what to call this style of music, I mean it's not a remix in the normal sense of the word and mashups normally sound different. It's just Djablo. This time I choose some funky tracks from Dam-Funk. Enjoy!

RMX0002 (Dam-Funk ReInterpret) by Djablo

Scribblenaut

2010-10-21T16:00:00.001+02:00

So suddenly I found myself today having a bit of extra time all by myself that I didn't expect. My dear old friend the Macbook Pro was at home so the only sound thing to do was go and buy myself some nice black pens and a notebook. Scribble time!!! Robots are always cool.

Posted using BlogPress for iPhone

Location:Sankt Eriksgatan,,Sverige

Something different for a change…

2010-10-18T16:05:00.000+02:00

I was happily surprised when an old client from back when I was doing magazine design contacted me again. They want me to redesign all of their magazine websites and make it a more enjoyable and readable experience. I said no problem (of course hehehehe). I really enjoy doing pure graphic design, it's a nice little pause from all the animation and motion graphics. Pauses are goooood. Yes.

Working for Thelma/Louise again and again

2010-08-25T15:43:00.000+02:00

I'm really glad to be back working for the great guys and gals over @ Thelma Louise. Nicest people I've met in the business, I always feel very welcome and the jobs they assign to me are always fun! Truly a match in creative heaven! Looking forward to posting a lot of new work in the next couple of months.

Finally a redesign!

2010-08-24T16:55:00.000+02:00

A couple of years ago I got really fed up with Dreamweaver, I was really tired of making my websites that way. It had to be easier to manage and update. So I transformed Temperamento.net to a blog instead. Yeah nice. Then a while ago I got tired of that too, it looked to Blogger (wonder why). Enter Rapidweaver, a few plugins, a nice theme that I tweaked a bit and voila FINALLY I'm happy. For now.

The BioLamina Way

2010-08-20T10:44:00.002+02:00

BioLamina Animated Introduction from Juan Fernando Maguid on Vimeo.

A simple and beautiful animation we did for upcoming life science company BioLamina.

Production: Espace777.com
Sound: Djablo for Loophol3

DJBL/RMX/BLG - First remix up!

2010-08-10T11:16:00.007+02:00

Finally after a lot of work (most of it picking out the tracks, editing them, making the cover art etc) the first remix is ready and out there. Jooooooooooooy!

Check the blog out and listen to the remix!

RMX0001 (MF Doom vs Ennio M vs Wu-Tang) by Djablo

Preview of my 2010 showreel

2010-08-09T08:34:00.000+02:00

Animation & Motion Graphics Showreel 2010 preview from Juan Fernando Maguid on Vimeo.

Here's a little preview of my new showreel that I'm working on, it features work from EA & Dice game "Battlefield Bad Company 2" and other goodies. Chekkk it out.

Teaser art work for my remix blog

2010-07-28T15:40:00.007+02:00

Art work for the remix blog

This is just a teaser. It's the art work for my spanking new ffrreeesh remix blog DJBL//RMX//BLG. The remixes will be micro mashups of my favourite artists, the first one contains snippets of tracks from MF DOOM, Ennio Morricone and Wu-Tang Clan.

The remixes/mashups are made with the same technique that I used a couple of years ago when I did these tracks.

I will publish these over at swedish street blog Betongliv.com and they will contain my thoughts and ramblings about the original recordings and how these artists has inspired me greatly thru the years.

Stay tuned for some serious audio bonanza coming up!

Into the Sun

2010-07-14T22:11:00.000+02:00

I just figured something out about mosquito's, they are natures fast-food, they're everywhere, many animals love them and they're very annoying and unhealthy to humans

Btw seams like we will be heading south this fall more on that later take care out there folks.

- Posted using my minds third eye

Vacation!

2010-07-07T14:24:00.001+02:00

It was time to leave the funky big city blues for some well deserved rest out in the country side doing nothing more than reading, eating good food, lots of ice cream and chilling with my family.

When I return to civilization I will update my showreel lots has happened since my last one I have tons of new fresh work to show you.

- Posted using BlogPress from my iPhone

Location:Sverige

Amazing new work for Thelma/Louise

2010-06-05T22:34:00.000+02:00

I'm thrilled to be back working for Thelma/Louise on a very very exciting project that has something to do with cheese and very stupid games. By far the most rewarding job I have done as a freelancer ever and I'm glad that they gave me this chance to really shine!

Djablo album sampler

2010-05-14T08:59:00.000+02:00

After some time not having the time or the lust to make new music I'm now at it again with full force! I like theme based albums so I came up with this story about robots finding my record collection in the future and making new compositions with them. The band is called The Robotic Jazz Foundation.

The Robotic Jazz Foundation (album in progress) by Djablo

Anaglyphic 3D Test for upcoming Djablo music video

2010-04-24T09:00:00.000+02:00

DJABLO "AWS" ANAGLYPHIC 3D TEST (work in progress) from Juan Fernando Maguid on Vimeo.

I did this very simple but yet surprisingly effective stereoscopic test for my upcoming music video "After Work Special". I filmed it all with my new favourite toy, the very cheap but yet wonderful Toshiba S20 Camileo HD camera (it costs just 130 Euros here in Sweden). I did all of the coloring and 3d effect in After Effects. I will soon post a more elaborate explanation of how simple this can be. And cheap.

You will need old school red-green 3d glasses to view this.

New track: Voice of the Future by Djablo

2010-04-21T09:20:00.002+02:00

Voice of the Future (demo 2) by Djablo

Animated music video for DCAP WON

2010-04-13T14:38:00.008+02:00

LAY DOWN THESE FOOLS HD - DCAP WON - ANIMATED MUSIC VIDEO from Juan Fernando Maguid on Vimeo.

American Hip Hop producer and MC DCAP WON wanted something dark and epic for his track "Lay Down These Fools". And a bewinged creature. It ended up being something you could call a kind of deconstructed urban 3D grafitti (if you are a pretentious peep like me). Featuring a very scary flying baby head from hell. :-D

Commercials for Hästens

2010-04-05T09:55:00.003+02:00

I did three commercials recently were Hästens wanted to promote the release of their new expensive looking catalog, I really didn't have much to work with, some old footage shot on 35-millimeter and the idea: Make the transition between the footage and the new catalog. This is one of three it worked out alright considering I just had a couple of days to finish this.

Scifi Beats

2010-03-31T10:40:00.000+02:00

Oko check the Computa (work in progress) by Djablo

This is what you get when you cross a old scifi movie with MF Doomish inspired beats. Enjoy!

New track! Ambient Glich-Hop Monster Forest

2010-03-25T15:30:00.002+01:00

After Work Special (work in progress) by Djablo

Now and then Papa Bear (me) sits down and thinks he really should make more music. And now and then the great spirit listens and out comes the strangest of creations… I felt FLOW making this track. I hope you like it.

New look for music video

2010-03-18T09:48:00.002+01:00

Aloha! New stills from the music video for DCAP WON that I'm working on, I'm now really satisfied with the new blueish look for the video. Really interesting how these things work, you start off with something, you say to yourself "This is the look I'm going for" and the suddenly in the middle of it you go "No godamnit, THIS IS THE LOOK!". Creativity is a wierd thing.

I think I want the whole thing to feel like this hard core Frank Miller comic book but then again, I'm not sure. The only thing I know for sure is that I like it! For the extreme blue look I used Magic Bullet Looks one of my absolute favourite coloring tools. It's amazing!

And btw, who is this strange flying character? Hmm....

Stills from "Lay Down These Fools"

2010-03-04T18:58:00.000+01:00

New style & animation test

2010-02-25T06:52:00.001+01:00

LTFD-STYLE-TEST-2.2 from Juan Fernando Maguid on Vimeo.

Now I really feel that the style of the video is coming together. My general idea is that I want it to look like an abstract graffiti piece falling apart, the shapes coming to life.

HD version here.

2010-02-20T08:52:00.001+01:00

LDTF-Style-Test from Juan Fernando Maguid on Vimeo.

Work in Progress. This is a style and animation test for a music video I'm working on currently for american hip hop artist DCAP WON, the track is called "Lay These Fools Down". He approached me via my Myspace, I like these kind of projects were I get to freak out and experiment with interesting techniques, in this case heavy use of both the mograph module and the amazing CS Tools for Cinema 4D.

I plan to finish it beginning of April.

Pitch for Sveriges Historia

2010-01-19T22:18:00.006+01:00

SH Pitch - Motion Graphics and Logotype Design from Juan Fernando Maguid on Vimeo.

A pitch I did together with Johan Sondestedt from Cinematic for a swedish TV-show about the history of Sweden. They liked everything but the symbol in the logo. Later they went for a bigger production company.

Normally I'm against pitching, I have to work for a living food doesn't automatically fall from the sky onto my table but in this case it was such a fun project.

Music "Woman with a car remix" by Djablo.

Exciting new project @ Filmtecknarna

2010-01-11T12:27:00.001+01:00

Woopee!

I was very excited when prestigious swedish animation and production company Filmtecknarna called me for a new project, I did my internship there almost exactly one year ago and it's the first time they hire me so of course i'm totally looking forward to it.

I will be doing some heavy After Effects duties on a new short film from award winning director Jonas Odell.

Rupert the Dancing Demon

2010-01-07T21:40:00.002+01:00

I really love making up new characters for animated projects, this was my thesis project when I studied visual effects and compositing back in 2006/2007 in Buenos Aires, Argentina @ Image Campus.

It's about little demon misfit called Rupert who only wants to dance, something his father really doesn't appreciate.

Upcoming projects

2009-11-30T10:07:00.000+01:00

I have several new very exciting projects coming up over the horizon, of course I can't speak much of them for now, thats the nature of this business but I will post details asap.

Learning more and more Cinema 4D and I really love it, I have tried several 3D packages but never came close to the fun I have with C4D. The new MoGraph Dynamics is amaaaaazing and very easy to use. Greyscale Gorilla has several very good tutorials about it, check em out!

Over and out stay fresh!

Working for DICE and EA

2009-11-04T12:07:00.001+01:00

I was very excited when a swedish production company approached me for work on DICE and EA's upcoming A-title Battlefield Bad Company 2. I'm working on animated maps and on the cinematic intro for the game. Fun fun fun!

Soundbite : Music made with Reaktor Gaugear

2009-11-04T08:16:00.004+01:00

Take everything away from me but never never take my sweet Reaktor Gaugear :-D I made a bunch of tracks using sounds from this marble of a soft synth during my year in Buenos Aires. Two of the tracks are featured in a short animated story by famous argentinian animator Elena Laplana.

Listen to the tracks here.

Commercial for Samsung Mobile Phones

2009-11-01T16:59:00.003+01:00

I worked as a junior compositor on this project doing tracking, keying, 2d textures, rotoscoping and basic compositing with After Effects and Fusion for visual effects supervisor Christian Bergquist. The commercial was done with a mixture of 2d, greenscreen and 3d animation and was produced by Raw Film in Stockholm. I will post the whole commercial later.

Ikea Soft Toys Campaign

2009-11-01T16:55:00.001+01:00

I did some of the animations in the gallery for this Ikea Soft Toys Campaign during my internship at extremely successful production company B-Reel.

Go ahead and join the choir :D

Audio Car Commercial - Student project

2009-10-30T16:41:00.000+01:00

Audi Car Commercial from Juan Fernando Maguid on Vimeo.

I did this project together with my mates Simon Victor and Gustaf Gustafsson during our studies in Eksjö, we used Maya, Eyeon Fusion, Shake and After Effects. Turned out nicely.

3D Animation Information Movie for Optea

2009-10-26T21:30:00.002+01:00

I did this all CG 3D Animation intro movie for Optea AB a couple of months ago, I only had 5 days for this HD project including animation, compositing, editing and rendertime so I used already built 3D models purchased from Turbosquid and built the 3D City with excellent free Cinema 4D plugin CityGen. I also used a track of mine called "Morning After". I had some problems with the well known GI flicker error in C4D R11 but due to tremendous time pressure I just blurred everything a bit in post. It turned out alright for a 5 day production.

Never finished motion graphics piece

2009-10-24T21:55:00.003+02:00

Work in progress - Motion Graphics Intro Movie from Juan Fernando Maguid on Vimeo.

This is related to the post Autopsy of a Failure.

Autopsy of a failure

2009-10-23T10:42:00.003+02:00

I think failures are interesting. Painful, yes. But it's only in failure that we really learn something about ourselves and in this particular case, the industry I work in.

Company X called me and asked me if I wanted to do a motion graphics piece for their client, an event company arranging an event were the best lawyer firms in Sweden were given prices for Best Agency etc etc. I thought to myself "Yeah this sounds like my cup of coffee, I'm good at these kind of things". One thing, the timeframe was really tight, I had only a week to make a several short movies, a 30 second long intro movie, nomination and winner movies. I had nothing to go on more than "something discreet with the tone of lawyer firms". All the art work had to be created from scratch. I sat the whole weekend and send them Photoshop sketches. All was fine. They liked it. Just some changes. I started animating stuff in After Effects, moving the camera around. Still all was fine. Suddenly the client of company X dropped the whole thing just days before the event. "It will not work, it's not what we want, we want something in a party mood". "We will go to someone else because you can't deliver". Whaaaaaaaaat?!!!

What the f**k happend? Party mood? What about the strict sober lawyer business look they were talking about in the first brief? I worked my ass off putting this thing together in just a couple of days and they drop the A-Bomb on me.

I will not bore you with further details just give you some tips on how to avoid these kind of work related failures:

1. Contract.
2. Contract.
3. Get a contract. That way even if they drop the whole thing like Hiroshima you will get paid.

I will post the unfinished unpolished 30 second intro movie soon. So you can see what they rejected.

The Great Adventures of Princess Galaxia and Capitan Jean Magoo

2009-10-23T09:59:00.006+02:00

The Great Adventures of Princess Galaxia and Capitan Jean Magoo from Juan Fernando Maguid on Vimeo.

This was done while I was still studying compositing and animation @ IAA School Of Visual Arts in Eksjö. I contacted electronic maestro Håkan Lidbo and asked him if we could do a co-op, a mix between music video and short film. My lovely girlfriend Emma helped with the art work and it turned out really nice. A mix between old sci fi magazines and hand drawned art work. All done with Photoshop, pencils and good old After Effects.

Working on some really cool stuff

2009-10-21T00:11:00.001+02:00

Can't say more than that it has to do with videogames and that it's really cool. I always wanted to work with these kinds of things so I'm very excited. More on this later stay tuned!

Extra Large PDF Portfolio

2009-10-20T15:23:00.001+02:00

So I thought to myself one late evening some weeks ago: "Juan you need to update your PDF Portfolio and make it more interesting, ok?". How?? Maybe if I make it 4,2 meters wide? Why not? Funky wide like Jabba.

Download it here boyaaaakaaalaaasshhh...

Showreel Summer 2009

2009-10-20T00:29:00.002+02:00

Motion Graphics, Compositing & Animation Showreel 2009 from Juan Fernando Maguid on Vimeo.

Fuck Dreamweaver!

2009-10-20T00:05:00.000+02:00

Yes. I can not stand it anymore. I'm fed up updating my extremely ugly and old website. So from now on I will only post news here in my blog. You will find all good things made by me here. And You Know It.